{"id":88,"date":"2022-12-19T17:41:54","date_gmt":"2022-12-19T17:41:54","guid":{"rendered":"https:\/\/royvarney.com\/?page_id=88"},"modified":"2023-11-12T20:35:08","modified_gmt":"2023-11-12T20:35:08","slug":"resume","status":"publish","type":"page","link":"https:\/\/royvarney.com\/?page_id=88","title":{"rendered":"R\u00e9sum\u00e9"},"content":{"rendered":"\r\n
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Skills<\/h3>\r\n\r\n\r\n\r\n
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WordPress<\/td>\r\nAdobe Creative suite<\/td>\r\n<\/tr>\r\n
HTML and CSS<\/td>\r\nPhotography<\/td>\r\n<\/tr>\r\n
Google Analytics<\/td>\r\nData visualization\u00a0<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n\r\n\r\n\r\n

Education<\/h3>\r\n\r\n\r\n\r\n

MASTER OF ARTS IN JOURNALISM<\/strong><\/p>\r\n\r\n\r\n\r\n

UNIVERSITY OF TEXAS AT AUSTIN<\/p>\r\n\r\n\r\n\r\n

2012-2014<\/p>\r\n\r\n\r\n\r\n

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BACHELOR OF ARTS IN THEATER<\/strong><\/p>\r\n\r\n\r\n\r\n

ST. EDWARD\u2019S UNIVERSITY<\/p>\r\n\r\n\r\n\r\n

2006-2010<\/p>\r\n<\/div>\r\n\r\n\r\n\r\n

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Work Experience<\/h3>\r\n\r\n\r\n\r\n

MULTIMEDIA MANGER<\/strong><\/p>\r\n\r\n\r\n\r\n

TEXAS RETIRED TEACHERS ASSOCIATION<\/p>\r\n\r\n\r\n\r\n

AUGUST 2014 – Present<\/p>\r\n\r\n\r\n\r\n

Designed and executed marketing initiatives for a membership organization advocating for retirement benefits of teachers with 100K+ members\u00a0<\/span><\/p>\r\n

Oversaw the redesign process for the website twice to increase the marketability and awareness of the organization\u00a0<\/span><\/p>\r\n

Selected a new website template, designed the content in HTML and CSS, and imported a heavy load of content into the website, including a weekly blog spanning 15+ years<\/p>\r\n

Collaborated cross-functionally with other teams to coordinate content ideas and content review across all committees for the new website<\/p>\r\n

Drafted and sent weekly newsletters summarizing the state and federal advocacy efforts for 93K contacts\u00a0<\/span><\/p>\r\n

Spearheaded monthly email marketing campaigns to increase membership renewals and subscriptions, experimenting with the content and design changes to achieve 40-50% open rates and 6-10% click through rates<\/p>\r\n

Launched the TikTok and YouTube channels while growing the Facebook following from 4K to 18K likes through livestreams and video uploads to promote membership engagement\u00a0<\/span><\/p>\r\n

Analyzed social media engagement data to identify how legislative advocacy topics and photos of members drive higher engagement and translated the insight to capture more photos and videos of the members in action\u00a0<\/span><\/p>\r\n

Collected grassroots and organic multimedia content from members through email and social media submissions<\/p>\r\n

Supported the sister organization\u2019s marketing efforts, including their website, blog, multimedia content, and yearly summary videos on their grant initiatives to increase donations\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

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MARKETING MANAGER<\/strong><\/p>\r\n\r\n\r\n\r\n

URBANHERBAL<\/p>\r\n\r\n\r\n\r\n

SEPTEMBER 2011 \u2013 MAY 2018<\/p>\r\n\r\n\r\n\r\n

Built and maintained a WordPress site and an e-Commerce site in WooCommerce for a physical gift shop selling herbs and herbal products\u00a0<\/span><\/p>\r\n

Launched a blog and posted monthly content around gardening, cooking, health, and any other uses for herbal products<\/p>\r\n

Edited and sent out promotions through social media and email marketing channels to drive higher sales while optimizing the profit margins\u00a0<\/span><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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Download my r\u00e9sum\u00e9<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"

Skills WordPress Adobe Creative suite HTML and CSS Photography Google Analytics Data visualization\u00a0 Education MASTER OF ARTS IN JOURNALISM UNIVERSITY OF TEXAS AT AUSTIN 2012-2014   BACHELOR OF ARTS IN THEATER ST. EDWARD\u2019S UNIVERSITY 2006-2010 Work Experience MULTIMEDIA MANGER TEXAS RETIRED TEACHERS ASSOCIATION AUGUST 2014 – Present Designed and executed marketing initiatives for a membership […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"hide_page_title":"","footnotes":""},"class_list":["post-88","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/royvarney.com\/index.php?rest_route=\/wp\/v2\/pages\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/royvarney.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/royvarney.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/royvarney.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/royvarney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=88"}],"version-history":[{"count":14,"href":"https:\/\/royvarney.com\/index.php?rest_route=\/wp\/v2\/pages\/88\/revisions"}],"predecessor-version":[{"id":140,"href":"https:\/\/royvarney.com\/index.php?rest_route=\/wp\/v2\/pages\/88\/revisions\/140"}],"wp:attachment":[{"href":"https:\/\/royvarney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}