Skills
| WordPress | Adobe Creative suite |
| HTML and CSS | Photography |
| Google Analytics | Data visualization |
Education
MASTER OF ARTS IN JOURNALISM
UNIVERSITY OF TEXAS AT AUSTIN
2012-2014
BACHELOR OF ARTS IN THEATER
ST. EDWARD’S UNIVERSITY
2006-2010
Work Experience
MULTIMEDIA MANGER
TEXAS RETIRED TEACHERS ASSOCIATION
AUGUST 2014 – Present
Designed and executed marketing initiatives for a membership organization advocating for retirement benefits of teachers with 100K+ members
Oversaw the redesign process for the website twice to increase the marketability and awareness of the organization
Selected a new website template, designed the content in HTML and CSS, and imported a heavy load of content into the website, including a weekly blog spanning 15+ years
Collaborated cross-functionally with other teams to coordinate content ideas and content review across all committees for the new website
Drafted and sent weekly newsletters summarizing the state and federal advocacy efforts for 93K contacts
Spearheaded monthly email marketing campaigns to increase membership renewals and subscriptions, experimenting with the content and design changes to achieve 40-50% open rates and 6-10% click through rates
Launched the TikTok and YouTube channels while growing the Facebook following from 4K to 18K likes through livestreams and video uploads to promote membership engagement
Analyzed social media engagement data to identify how legislative advocacy topics and photos of members drive higher engagement and translated the insight to capture more photos and videos of the members in action
Collected grassroots and organic multimedia content from members through email and social media submissions
Supported the sister organization’s marketing efforts, including their website, blog, multimedia content, and yearly summary videos on their grant initiatives to increase donations
MARKETING MANAGER
URBANHERBAL
SEPTEMBER 2011 – MAY 2018
Built and maintained a WordPress site and an e-Commerce site in WooCommerce for a physical gift shop selling herbs and herbal products
Launched a blog and posted monthly content around gardening, cooking, health, and any other uses for herbal products
Edited and sent out promotions through social media and email marketing channels to drive higher sales while optimizing the profit margins